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My Story

John Johnson aka 'Yacht Buoy'

Ahoy, and welcome to ShipShape, the home of nautical social media management!

My love for the sea started as a child, spending all seasons on the water with my family, watching boats grace the horizon and dreaming of grand maritime adventures. This fascination led me to a career in the maritime industry, starting when I joined the Royal Navy aged 16.

As the world grew more connected, I noticed a disconnect in the way the maritime industry and boating social media handles were being portrayed online. Boating businesses and yachting pages struggled to navigate the complex waters of social media, often missing the opportunity to connect with fellow sea lovers, potential customers and new followers.

I saw a unique opportunity to bridge my two passions: the maritime world and the ever-changing landscape of social media. Thus, ShipShape was born with a mission to provide tailored social media management to the boating and maritime sector.

With eight years of managing and growing social media pages across platforms like Facebook, TikTok, Instagram, and YouTube, ShipShape has anchored itself as a trusted partner in the industry.

 

We've proudly built a portfolio with a combined following of over 900,000 followers, generating more than 4,000,000 views each month across various social media platforms. 

What sets ShipShape apart is not just our expertise in social media but our genuine understanding of the nautical world.

 

We speak the language of the sea, and our friendly team with a nautical background ensures that every strategy, and every post, resonates with the unique ethos of this fascinating industry.

Whether you're a seasoned sailor or a budding marine business, ShipShape is here to help you chart your course in the digital seas. Join us on this journey, and let's make waves together!

A Yacht at Sea
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